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References

/References
References2018-04-16T20:39:46+00:00

Daniel Bradac
Director of Marketing and Communication Division, Postova banka (J&T Group), SK

“Pavol is an truly professional. His consultancy helps Postova banka a lot with the whole scope and process of media tender. Analytics, preparation, briefs, contracts, evaluations, new possibilities. Really exceptional work I can recommend to everyone.”

Radim Ochman
Marketing Manager, MASPEX Czech, MASPEX Slovakia Trade, CZ + SK

“I worked with Pavol Mačinga in connection with the commitments closure in Czechia and Slovakia in the end of the year 2013. Everything worked out well – for us. I value Pavol’s expert knowledge and experience even from the client’s side. Thanks to him our cooperation was very smooth and effective. I probably will not be the first or last person who will appreciate Pavol’s attention to the detail. The huge plus is that Pavol, on the basis of awareness of these details, is able to keep finding win-win solutions.”

Daniel Sturm
Marketing Director, Ceska sporitelna (Erste Group), CZ

“This is my personal recommendation for Pavol. Until just recently, I have been Pavol’s immediate supervisor for a year. Ifound him to be consistently hard working with great results. I hired Pavol as Media Manager for Ceska sporitelna for one-year contract. Thanks to his great sense of detail he can discover things that you would never think about. Pavol had great passion for effective ideas and very little tolerance for mistakes or nonsense. He is a highly experienced expert on media planning & buying who can bring you more than just recommendation based on numbers. He is a part of the whole creative concept. This, together with his personal attention to business issues has made him a great help in providing the services we need it. On top of it, he is a very proactive person. I highly recommend Pavol as independent Media Manager. He is a great expert in his field.”

Lenka Janouchova
CMO, Fortuna Loterie (Penta Group), CZ

“Betting company Fortuna sazkova kancelar, a.s., began cooperation with Pavol Mačinga in early 2011 at the time oflaunching a crucial project – Fortuna lotteries. The process included construction of basic infrastructure of the project andnetwork of suppliers, as well as staff recruitment. Pavol Mačinga participated in preparation and evaluation of the mediaagency pitch process for Fortuna, as well as negotiations with key media partners (i.e. CET 21). His role in planningeffective media campaigns was very important, too. Pavol Mačinga is a professional with great insight, contacts, andexpertise in media communication and audit. For all these reasons, I highly recommend his services.”

Ivo Mestanek
Director of External Communication & Internal Media, CSOB (KBC Group), CZ

“Pavol is a highly experienced expert on media buying who can bring you more than just recommendation based on “numbers in the excel sheets”. He is one of the few who are able to think about the content and the real impact of a campaign and thus give you an added value.”

Tomas Jaros
Executive Director, CSOB (KBC Group), CZ

“Pavol is a best expert on media planning and buying I have ever met. Thanks to his great sense of detail he can discover things that you would never think about and will always perfectly help you to optimize your marketing costs in future. On top of it, he is a very proactive and curious person which allows him to go beyond his media focus closer to other marketing stuff such as brand, creativity, internet etc. In general, Pavol fulfills without any dispute the highest standard of reliability and professionalism.”

Jan Binar
CEO, McCann, Prague, CZ

“Pavol was demanding client that has done what he could to drive the best value out of the media budget. He was uncompromising, had great passion for effective ideas and very little tolerance for mistakes or nonsense. He was fair and tough. Knowing the business from agency as well as client perspective allowed Pavol to bring the standards up on both sides.”

Philippe Moreels
Member of the Board of Directors, CSOB (KBC Group), Tatra banka (RZB Group), CZ + SK

“Pavol has repeatedly shown me that media planning and buying is an art backed by figures. He is not just a performer of an order following its approval. Pavol is a media guy, who is a part of the whole creative concept. For ten years, I worked with him as a business partner and cooperated with him as a colleague. Pavol is the only person I have met in this sphere who could be a pragmatic mathematician with GRPs and at the same time an extremely creative person, able to use the media in a way other than the classical one (30”TV spot + full print page). The awarded campaigns, in which he participated, clearly demonstrate it.”

Two cups of coffee

Let us try, over a cup of coffee, to discuss the options of any cooperation.
I am sure I will be useful to you in increasing the efficiency of your advertising investments.