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Exprerience

/Exprerience
Exprerience2018-04-16T21:28:45+00:00

In 1996, Pavol Mačinga started as Project and Business Manager at the Slovak daily SME. Previously worked in the weekly magazine Trend.

In 1998, he joined VACULIK ADVERTISING on the post of Media Manager, since 2000 he was the media director and participated in advertising campaigns for brands Dr. Oetker, Eliot, Elite Model Look, EuroTel, Kenvelo, Panasonic, Tatra banka, UPC, and many more.

His innovative approach to the media contributed to winning several prestigious awards at the international advertising festival in Cannes (shortlisted in the categories “Best Use of Newspaper” and “Best Media Mix” for campaign for the first Slovak Internet bank Eliot). He also contributed to winning nominations at the European Advertising Festival Golden Drum in the category Campaign, where he was the co-author of an interactive/playing bus stop shelter/CLV (for Radio B1), and in the category Press for the use of innovative media formats in a daily for the client Tatra Banka.

In 2003, Pavol Mačinga became Media Manager at ČSOB bank, where he sheltered media planning and buying for the ČSOB group first in Slovakia and since 2004 in the Czech Republic. At the Czech FLE media awards (FLEMA), he won the first place in the category Best Use of Printed Press for the campaign “Newspaper for One Crown” for ČSOB.

Since 2010, Pavol Mačinga is executive and consultant at Macinga.com, s.r.o. (ex Macinga Media, s.r.o.), where he has directly worked for brands ABB, Buřinka, Caprio, Česká spořitelna, ETA, Figo, Fortuna, ING, Jupík, Kofola, Kubík, Ministry of Education, Youth and Sports (MEYS, MŠMT in Czech), Orangina, Poštová banka, Rajec, Relax, River, Vinea, and others, indirectly for Laufen, Microsoft, Czech Tourism, and others. (Others meaning brands with strict NDAs).

After twenty years of experience in the field, he adds to his list of activities a non- commercial one from the 2013. He begins to write a blog called “Blogger Macinga” with the subheading „Authors’ opinions in the area of planning and purchasing media from the client‘s, media‘s and media agencies’ point of view.

Two cups of coffee

Let us try, over a cup of coffee, to discuss the options of any cooperation.
I am sure I will be useful to you in increasing the efficiency of your advertising investments.

Pavol mi opakovane ukázal, že plánovanie a nákup médií je umenie podložené číslami…
Philippe Moreels, ČSA
Great passion for effective ideas and very little tolerance for mistakes or nonsense…
Jan Binar, McCann
Thanks to his great sense of detail he can discover things that you would never think about…
Tomáš Jaroš, ČSOB
He is one of the few who are able to think about the content and the real impact of a campaign…
Ivo Mešťánek, ČSOB
Pavol participated in preparation and evaluation of the mediaagency pitch process…
Lenka Janouchová, Fortuna
I highly recommend Pavol as independent Media Manager. He is a great expert in his field…
Daniel Šturm, Česká spořitelna
Na Pavlovi oceňuju jeho odborné znalosti a zkušenost ze strany klienta…
Radim Ochman, Maspex
Jeho konzultácie pomohli Poštovej banke s kompletným procesom mediálneho tendru…
Daniel Bradáč, Poštová banka
Pavol Mačinga nabízí mimořádnou kombinaci kreativity a matematické exaktnosti…
Ilona Miková, MŠMT

+420 606 432 329, +421 911 432 329, pavol@macinga.com